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Speaker tells Chamber power of being positive

In recognition of business success in 2007, Illinois State University and Specs Around Town Optical Boutique in Bloomington received the chamber's President's Awards at the gala.ISU won the large business award for its economic impact in McLean County. The university, which celebrated its sesquicentennial year in 2007, has more than 2,000 employees and more than 20,000 students.The school has partnerships with the town of Normal, city of Bloomington and McLean County government. ISU also is recognized as one of the main drivers in the uptown Normal redevelopment project because of its significance as a community center for educational, athletic, cultural and social activities.Specs Around Town received the small business award for its example of excellence for a small, unique retail shop.Owner Julie Kubsch started her mobile eyewear service in 1998.


Getting to know your customers

We did some work about a year ago for a computer chip maker. They were about to launch a big, expensive, flashy TV campaign aimed at SMBs — the theme of the ads was speed: this chip was way faster than any competitor. Problem is we found a very large segment (70%+) who ranked reliability #1 and speed #4. This alarmingly large group didn't care about speed. Oops.

2. The buying process is next most important This seems pretty obvious too, but we're continually amazed at how complex the purchase process is for everything from corporate telephony services to magazines. The object of the game here is to map out the steps in the process different groups of people take that ultimately lead to purchase. If you find three distinct processes, that's a pretty good indication you have three distinct customer segments (and chances are their buying criteria order could be different as well).


R. Kelly Case Still Moving At A Snail's Pace; Plus Wu-Tang Clan, Paula ...

Nearly six years after the alleged sex tape first surfaced, the court proceedings in the R. Kelly case continue to move at a snail's pace. The prosecutors originally sought to have testimony from one expert witness, Dr. Sharon Cooper, cover several different areas — the age of the girl on the tape based on forensic pediatrics, the identification of the man on the tape based on the vein pattern on his hands, and the behavior profile of the girl based on the psychology of child sex-abuse victims. Judge Vincent Gaughan had previously ruled that Dr. Cooper could testify about the victim's age, but not the behavior profile, so prosecutors had asked him to reconsider. At a hearing on Monday (January 14), Gaughan ruled once again that Dr. Cooper would not be able to testify about why the girl in the case would deny that she was a victim, or how common denial is in sex-abuse cases.


Home invasions instilling fear in area residents

Fear originates in four ways.

It can be the result of a bad experience, it can be learned by observation, it can be created by negative information, or it's just natural.

And all four causes can be in play at the same time, said Thompson Davis III, an assistant professor of psychology at LSU who specializes in anxiety and phobias.

In fact, it's rare to have just one cause the problem, he said.

In Natchez right now, it's easy to pinpoint the first three causes and not hard to imagine the fourth.

Five recent house break-ins that occurred while residents were in the house sleeping were intensified when suspicions of a burglar led to an accidental shooting death.

And though it's now been 20 days since the burglars have struck a home in the Natchez area, the fear remains for some.


Adieu, Colonel Muammar Gaddafi, a tricky guest

And the sad news is, they probably never will. Besides that, the colonel wasn't talking about women who ENJOY their jobs, rather he was talking about the ones who don't--the ones who are forced into industries b/c their men can't be real men. Go back and re-read the article. Sadly, your post was just a bunch of irrationally-defensive crap that only served to remind the rest of us how angry some females can be about their lot in life. You know what you should do? You should start shaving again, you'll feel better

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